Jorge Herrera came to us with an idea: a lattice screen with a soft edge that would diffuse the light passing through it, for the esPattio booth at Orgatec. To make it, we developed a process just for him, far from traditional extrusion and the hard-shadow edge it produces. It was such a hit that the leftover pieces were handed out to visitors as souvenirs.

When someone asks for a four-meter-tall number 4 that can be taken apart, and needs it in a few days, it sounds like they already have everything figured out and just want someone to process the material. Not necessarily. We develop the parts breakdown and the internal structure from scratch, cut it, assemble it and deliver the job solved from start to finish.

We’ve carried out a wide variety of projects with Spot On. At the Strellson booth at Berlin Design Week, we made the walls, the signage and even customized the hangers. For Rutte, the cocktail menus for the BCB convention. And at the Bombay Sapphire afterparty we sandblasted, glass by glass, the designs attendees were creating on the spot. One workshop for the structural plan, the decor, or the live performance.

Waves, a kinetic sculpture by Daniel Palacios, opened the door to working with advertising agencies around the world: versions for a one-day event at Soho House Istanbul, the Adidas window display in Berlin, the Nissan Altima launch in China, and a permanent piece in Verizon’s offices in Washington, DC. At a one-day event there’s no rehearsal and no second take. The piece has to work the first time.